One of the fastest growing hair care brands in the U.S has made its premiere in Singapore. Used on more television and film sets than any other hair care brand, HASK Hair is your secret to everyday fabulous hair.
Since attracting a mass following in Europe in 2012, HASK Hair has leaped ahead of bygone brands and won the trust of those who are ready for repair, crazy for curls and vying for volume. Its launch in Singapore coincides with the release of the largest range of ‘natural’ Dry Shampoos before the year is out – while already leading the market in botanical and herbal Shampoo and Conditioner varieties and volume of Leave-In Conditioners and Masks.
The hair care range that brings the glam squad into the comfort of one’s home doesn’t have the price tag of an entourage. HASK Shampoos and Conditioners are SGD $16.90 and deep sachets and vials are SGD $4.90.
HASK’s latest Hair Styling Essentials collection offers quick and easy solutions to hairy challenges including on-the-go repair and refresh, curl control and a strong sleek finish. Its soft floral fragrance is designed to compliment HASK’s exotic oils collection such as Argan Oil, Macadamia Oil and Keratin Protein.
Burlesque performer and HASK Brand Ambassador, Sukki Singapora, is a self-confessed DIY hairstylist and understands the challenges of maintaining stage-ready hair – currently a bright blue – in Singapore’s haze of humidity.
“Performing is like being a chameleon and each time friends and fans celebrate or ask about my latest hairdo or colour, I have to credit the health of my hair. Right now, the secret to my Insta-worthy #nofilter hair is the Colour Protection Shine Oil from the Kalahari Melon Oil range,” Sukki Singapora said.
With the sole focus of sourcing the best natural ingredients from around the world such as shea nut from West Africa, charcoal in the Philippines and jojoba in Argentina, it’s no surprise HASK Shampoos and Conditioners are free of sulfates, parabens, drying alcohols, phthalates, gluten and artificial colours.